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Business · Elon Musk

Tesla Scraps Cybertruck Plans in Australia and New Zealand

The electric pickup will not be produced for the region, prompting refunds for thousands of customers who have waited nearly seven years since 2019.

By Lucas Murphy ·

Illustration for: Tesla Scraps Cybertruck Plans in Australia and New Zealand
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Tesla has officially terminated its plans to produce the Cybertruck for Australia and New Zealand, a decision that ends a nearly seven-year wait for customers who paid deposits as far back as November 2019. The automaker is now refunding reservation holders, effectively closing a chapter on one of its most anticipated international expansions. For a company that built its brand on rapid technological delivery, the cancellation underscores the financial realities facing its flagship electric pickup in markets that require right-hand drive configurations.

The core of the financial friction lies in the initial A$150 deposit that Australians were asked to pay in late 2019. By 2022, Tesla quietly closed the reservation page in Australia, replacing it with a generic update button, but did not issue refunds at the time. This left thousands of customers in limbo for four additional years. Tesla’s decision to cancel the program now, rather than simply delaying it, signals that the cost of bringing the truck to market in the region no longer aligns with its projected sales volumes.

The primary obstacle for the Cybertruck in Australia and New Zealand is the vehicle’s left-hand-drive design. Both countries, along with the UK and Japan, require right-hand-drive vehicles. Additionally, Australia mandates certification under its own specific design rules. Re-engineering the truck for right-hand drive represents a significant capital expenditure. For a vehicle that is currently facing soft demand in its home market of North America, Tesla’s leadership appears unwilling to commit the necessary resources to modify the production line for two markets that, combined, have a population of roughly 33 million.

Market data suggests the Cybertruck is becoming a niche product rather than a global mass-market staple. In the third quarter of 2026, Tesla delivered just 8,295 units categorized as “Other Models,” a group that now consists almost entirely of Cybertrucks since the production of the Model S and Model X ended. Analysts estimate Cybertruck sales for the quarter fell between 7,000 and 8,000 units. This translates to an annual pace of approximately 30,000 units, a figure that is far below the 250,000-unit annual capacity of the dedicated production line. At such a volume, the return on investment for a right-hand-drive program is difficult to justify for any chief financial officer.

Tesla’s international rollout for the Cybertruck has so far been limited to left-hand-drive markets. Deliveries began in South Korea in late 2025 and in the United Arab Emirates in January 2026. Configurator options have since appeared in Saudi Arabia, Qatar, Jordan, and Israel. However, the truck remains blocked in the European Union, primarily due to pedestrian safety regulations. This pattern confirms that Tesla is focusing on selling existing inventory to markets that can accommodate the current left-hand-drive specification, rather than investing in new engineering for others.

The cancellation news came just one day after Tesla reported its third-quarter 2026 earnings. In the notification emails sent to reservation holders today, the company stated that after careful consideration, plans to produce the Cybertruck for the region have been discontinued. Customers are told their reservations will be cancelled and that full refunds for any payments made will be processed within 30 days. In an effort to retain customers, Tesla is offering a free one-year subscription to its Full Self-Driving (Supervised) software for those who order a new Model 3 or Model Y instead, effectively attempting to convert dead Cybertruck reservations into sales of its more popular, right-hand-drive sedans and SUVs.

This outcome was anticipated by many industry observers, particularly after the truck’s US sales volume declined significantly from its 2024 peak. The Cybertruck that arrived in 2023 differed from the original concept in price and range, leading to skepticism about its value proposition in import markets. By cancelling the reservation program, Tesla is acknowledging that the Cybertruck is now primarily a North American product. The company is likely to continue its international expansion by finding buyers for the existing left-hand-drive trucks, rather than expanding the engineering scope to include right-hand-drive variants for the near future.

Source: Electrek · original report published

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