€1,799: Oppo's new phone costs nearly the same as a foldable

Oppo has set the European price for its Find X10 Pro Max at €1,799. That figure places the straight-screen Android flagship only €200 below the Samsung Galaxy Z Fold 8, which sells for €1,999 in the region. Reviewers and consumers are questioning why a non-folding phone costs nearly as much as a premium foldable.

The new device runs on a MediaTek processor. A reviewer who tested the phone for several weeks called the performance strong, the cameras excellent, and the battery life outstanding. They stated that buyers would be satisfied with the hardware. However, the high price tag has reduced the enthusiasm for the launch.

The pricing issue is not unique to Oppo. The Samsung Galaxy S26 Ultra costs €1,769 in Europe, a price nearly identical to the new Oppo. Rumors suggest Xiaomi is preparing similarly high prices for its next European release. The article attributes this trend to the current state of the tech industry, specifically the demand from AI companies for memory components, a situation dubbed "RAMageddon."

Reaction on social media has been critical. Reddit users pointed out that the Find X10 Pro Max matches the price of the iPhone 18 Pro Max. Others noted that prices in some regions are disproportionately high. Many buyers argued that the older Find X9 Ultra is still available for a lower cost.

Last year's models remain a strong alternative. The reviewer suggested that the Find X9 Pro is the better deal for many shoppers. In Europe, a Find X9 Pro can currently be found for roughly €1,000. Commenters observed that the older flagship often includes more memory and a larger battery while costing hundreds of euros less than the new release.

Some buyers in the UK mentioned promotional offers that lower the cost of the new phone. Despite these discounts, the base price remains high in a market where flagship costs have already risen sharply. The Find X10 Pro Max is now available for purchase at the stated price.

The price gap between the new Find X10 Pro Max and the previous generation's discounted models has created a clear choice for consumers. The new phone offers the latest hardware at a premium. The older model offers more storage and battery capacity at a lower price.