Alphabet's privacy edit lets AI Mode use personal files for ad targeting

Twenty-five percent of Google users who connect their personal files to AI Mode may now see ads targeted by the contents of those files. The company updated its privacy policy on October 16, removing a strict ban on using Gmail, Drive, and Photos data for ad targeting. The change applies specifically to people who use the Personal Intelligence feature to link their accounts to Search and AI tools.

Previously, Google pledged not to use data from these services for personalized ads. The new text adds a qualifier. The pledge holds unless users choose to make their data available to other Google services that support ads. When a user connects their inbox or photo library to AI Mode, the system draws on that content to provide tailored answers. Under the revised terms, that same connection allows Google to use the data to shape the ads shown to the user.

The policy includes specific limits on how that data is used. Advertisers do not receive direct access to the contents of a user’s Drive, Gmail, or Photos. They also do not see personally identifying details like names or email addresses. Google states it will not display ads based on sensitive categories such as race, sexual orientation, religion, or health. The company notes that Search might process permitted data to personalize content, including ads, similar to how a search for mountain bikes could lead to sports equipment ads on YouTube.

The policy text explains that users may allow services like Search or Gemini Apps to reach data from products like Photos and Workspace apps. This access is intended to provide a more personalized experience, subject to the policies of the accessing service. The update represents a shift from the absolute language used in previous versions of the privacy pledge. The change was first identified by Android Authority before Google’s official documentation was fully reviewed by the public.

Users who want to keep their personal data out of ad targeting have two main options. They can disconnect specific apps from Search’s Personal Intelligence features. Alternatively, they can turn off Personalized Recommendations entirely. This setting is located on the Search Services Personalization settings page. Turning off the feature stops the tools from drawing on personal content for both answers and ads.