Fi reduces satellite dog tracker cost to $209.30

Fi is lowering the price of its satellite-connected pet trackers to $209.30 through October 25. Shoppers must enter the coupon code SCARY at checkout to receive the 30 percent discount. The reduction applies to several models, including the Fi Ultra GPS, which returns to the price it carried at launch.

The Fi Ultra is built for outdoor use and carries an IP68 rating, making it fully waterproof in saltwater. It clips to a collar or harness and uses a combination of LTE, GPS, and Starlink satellite signals to locate pets even without cellular service. The device can also play sounds and vibrate to alert dogs. Fi states it is the first tracker to integrate T-Satellite, Starlink, GPS, and LTE technology.

Battery performance varies based on activity levels and settings. Under normal conditions, the device lasts up to five days. However, testing by The Verge earlier this year in rural South Carolina showed that battery life drops to roughly two days when the tracker is in Lost Mode. The unit is also large enough that it fits larger dogs better than smaller breeds.

Tracking accuracy was precise during tests, but the location update interval of two to three minutes may not be fast enough for very active dogs. The Verge noted this delay could be a drawback for owners of fast-moving pets. The hardware itself is functional, but the size and update speed are factors to consider before purchase.

Ownership of the hardware does not include tracking services. An active subscription is required to access the location features. Fi offers six-month, one-year, and two-year plans. The one-year plan costs $99 for the first year and $189 annually thereafter. These subscription rates are lower than the month-to-month option, and the service is currently available only in the United States.

There are geographic limitations to the service. While the plans work across most of the country, there is no satellite coverage in Alaska. Owners in that state cannot use the satellite component of the tracking system. The discount for the hardware expires on October 25, after which the standard pricing applies.

Other retailers are also running promotions on electronics. Amazon lists the Nintendo Switch 2 game Kirby Air Riders at $48.99, a drop from its usual price of $69.99. The JLab JBuds Talk USB-C microphone is available for $24.99, which is well below its typical retail price range of $50 to $100. Lego’s Star Wars Grogu set, which contains 1,200 pieces, is priced at $103.99, matching its lowest recorded price.